During the past Sunday 19 students from the last semesters of different programs of the Universidad Autónoma del Caribe in Barranquilla traveled to United States in an academic mission that has the objective to introduce the students in an international academic experience. This mission called "Entrepreneurship and Innovation" takes place in Miami with the collaboration of the UAC School of Global Management, strategic ally of the Universidad Autónoma del Caribe.
This mission that includes tours through representative city places, visit to colleges, local companies, real estate companies, and others, has also the participation of a first semester student from our Master of Arts in Management program.
This Tuesday the group of students were received by UAC School of Global Management's staff, with a guided tour through campus and orientation by the Marketing and Admissions Coordinator, Jairo Cruz; as well as a welcome speech from the Admissions Director, Rob Caruso and the Dean of Academics, Dr. Laura Bonitto.
The first session of entrepreneurship and innovation in charge of Dr. Lascelle Sweetland was about the 'Business Canvas' model. This model is a strategic management template for the development of new forms of business or in order to document existing ones. It is a visual graphic element that describes the proposed product or company value.
Other of the visits that took place was to the 'Idea Center' building inside the campus of the Miami-Dade College in Downtown Miami. There they continued with the 'Business Canvas' models and practiced 'elevator pitch' exercises with their own business ideas; as well as they boarded digital marketing strategies.
The Missions itinerary also includes visits to the companies: Sofgen, LabMiami, SBA and TWT.
On Saturday April 30, the class of 2016, of the Master or Arts in Management presented their Capstone Project. The project was an intensive, active, learning process that required significant effort in planning and implementation. It was a great achievement for the entire team. The project was the result of 4 semesters of continuous commitment and dedication to learning new management strategies and developing leadership strategies. It was a challenge due to the diversity of the students that converged together to produce one grand concept titled "Being a comprehensive professional".
Undoubtedly the initial challenge was finding a synergy among the various professions - dentists, lawyers, accountants and engineers, in the classroom. The combination of unique experiences amongst this group of professionals is evident in their Capstone Project.
The Capstone Project is the epitome of a host of information obtained during the course of attaining their Masters degrees. The prospect of learning was always present and they welcomed the challenge of the unknown. Selecting a product that was new to all of the students represented a double challenge "to apply what they've learned and to understand the product," explained as follows:
We approached a small company with two owners and offered to create a business strategy that would encompass how to address the domestic market (US) and the international market (Colombia). We created an employee handbook for the company that listed all procedures to be followed for human resources, industrial safety, financial reports, statistics and marketing. During the last 4 months we focused on analyzing all aspects of the company in order to gain knowledge of and understand a product called Hydrocton. Maria Isabel Barboza, Class of 2016, Master of Arts in Management.
Hydrocton is a system of cells that produce hydrogen during the electrolysis of water, thereby separating molecules into two components - hydrogen and oxygen. The hydrogen gas enriches the air entering into the engine, making it more efficient by increasing the combustion and eliminating almost 100% of carbon emissions. This results in an increased engine efficiency by decreasing the fuel consumption, increasing engine power and eliminating harmful environmental gases. This system proved to be effective in all types of engines including gasoline, diesel, natural gas, and ethanol.
Their next objective was to analyze the market and focus on those sales strategies that would produce higher gains in the short, medium and long term. Their diligence and knowledge resulted in an overwhelming success as the finished product garnered wide acceptance and praise. The product generated much curiosity enabling to gain potential buyers both locally and internationally.
Group Casptone Project would like to thank Professor Lascelle Sweetland for his dedication and commitment during the development of the project, demonstrating repeatedly that he is a consummate professional. They also would like to thank the staff at UAC-Miami for their unconditional support.