"Unlike traditional media, the internet is not a linear medium, is 'a la carte' in which the viewer can eat what he wants, when he wants, as links allow people to refer to full documents by quoting a short sentence or to refer to the video that has been embedded in our story, "said the expert in his presentation.
In terms of digital media and social networks he said that they are also a direct source of the journalist, considering that many times the tweets are news or sometimes the news are made with the tweets, which he indicated that represented a danger of gossip or speculation by thinking it was true everything that appeared repeatedly, and that seemed to be made a news. The communicator emphasized, that social networks are new forms of broadcasting news, but not to do journalism.
He also referred to the importance of the internet, which in its capacity as massive network "is like a buffet where everyone can serve whatever they want." For him, it is the reader or the user, who decides what to look for, consume, replicate, skip or ignore. Against this, the journalist said that one of the characteristics of the internet is that it is sectorial, divided according to different interest groups.
"The blog is a digital space generally of a person or a group, to express, publish or just comment on a situation or fact", but Greiffenstein said that some journalists have used these platforms to build a select group of readers.
About the most revolutionary communication network lately, WhatsApp, he said that it filled an empty space, which was the transmission of the material for publication. "It serves as a network between journalists, everything is immediately informed by WhatsApp, with the address of the event, a description or statement," said the guest, who finished by highlighting that you cannot confuse a simple informative daily action that anyone can do through the web, with journalism, that in addition to fulfilling the function of informing and confirming the information, it contextualizes and explains the information in detail and under a consistent structure to its consumers.